As the US election map turned predominantly Republican red on TV yesterday, with a thin film of Democrat blue around the international edges, the hopes and dreams of rational thinkers slumped. Previously America had voted in the clown, George W Bush. Now it has voted in a marketing phenomenon, Donald Trump. While it is understandable that white American men in the mid-West might be taken in by the mythology of ‘Make America Great Again’ – a look back at the past – how could white American women, educated to think and act independently, vote for Trump?Read More »
What does ‘value’ mean to you? Why is it that we say ‘Oh, this hotel only costs $20 more’ and then find ourselves rejecting a tin of tomatoes in the supermarket, because it costs 10 cents more for the can? This is the first in a series of blogs around the concept of ‘value’ and how we should think about value, not just cost.
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My blog is based on the idea that rational thinking is a better way to think and decide what to do. But we know that most people are emotional in their thinking and behaviour, so aren’t I trying to kick into the wind here?
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